Author: Mark Croy

The lucrative market of esports

Marketers, prepare yourself because there is a great opportunity to promote your brand brewing just around the corner. From a mere niche, it has now grown into a global phenomenon. From a few competitions here and there, it has now expanded worldwide. It has formed alliances and developed communities. With this sort of growth, you should not miss the chance in taking advantage of the chance to reach this so-called uncharted territory for some of you. Ladies and gentlemen, this is the lucrative industry of esports. Esports is now such a huge sensation, and more people are starting to join the conversation. This is the chance to do some Esports Marketing and get in the game before its too late.

What esports is

kfjd648Esports stands for electronic sports. It is basically competitive professional video gaming. Video game genres most commonly associated with esports are fighting, first-person shooter, real-time strategy, and multiplayer online battle arena. Players come together to play for money and glory. These events are usually streamed online where they can draw millions of viewers. In popular matches, you will see thousands of people gathering on site to watch the players play.

Why jump into the game

The market of esports is expanding rapidly. It has generated hundreds and millions of dollars in revenue per year. And year after year, it keeps on growing. There is a huge sense of community around esports, and their fans have an incredible passion for this sport. These fans are not only committed to the teams they follow, but they are also committed to their desire to watch the sport live. When watching a live-streamed video, people are usually more emotionally engaged. Fans tune in to watch the action go live in games from all around the world. With the power of broadcasted live video and mixed with a dedicated fan base, this means great opportunities for brands.

How to get involved

sxxd75Getting involved in a burgeoning market is very exciting yet nerve wrecking. With a growing community filled with a passionate fan base, opportunities arise. You must understand where your brand fits in and engage your fan base. There are a plethora of chances for brands to get involved like with player endorsements, team sponsorships, white label events, digital landing pages, and also event sponsorships. It is also possible for some traditional advertising upon broadcasting and digital media properties.…

Online marketing through appealing web designs

The online market has proved to be quite capable to aid reaching most clients and from every corner of the world at a go. Nowadays it’s like every business has an online store to facilitate easy and quick market of the products and services they sell. This form of contemporary mode of business enhancement has led to the designing of many websites that do exist in our virtual world nowadays. With their ample existence, it is then very much beneficial to come up with appealing and responsive web-pages that are well-designed.

How do appealing web-designs benefit online marketing? Walk with me and you’ll know how.

 

Increase traffic by attracting many online users

One profoundly overcomes distance barriers when marketing through highly responsive corporate or personalized websites. People feel 001much more exhilarated when visiting a visually animated site compared to a static one, however popular it is. When doing online shopping, people want to click something and view the amazing pop-outs and color-tweaks prior beingredirected to checkouts. This hugely improves the business and sieves your website from the many others that exist online.

 

Increased interactivity and relationships

002Excellent websites designed to be responsive attract much traffic, as mentioned above. People attracted don’t just come to hang around the website. They get attracted because of the much interactivity with the site. Those with social platforms make the new clients get to know how the website host is accommodative to his/her customers, both new and loyal. They also get to know what the website owners operate on and what new services and goods have been made available. They also get to know how customer-suggestions and needs are catered for. When joining the platform, they can also interact with other clients and the online company’s support team to get to know if their needs are addressed. This makes them feel much more welcomed and catered for.

 

Convenience and personalization

003With well-designed websites, it provides convenience to users to easily navigate within the website. They also can find whatever they want quickly and effortlessly. It also makes the business more active thus reducing operating cost and hence lowering expenses for the convenience of the clients. Once clients become many, there is need to upgrade the site so as to accommodate more products. This calls for site personalization to the effectiveness of the clients that increase their continued interactivity and attraction to new site users.…

Best social-media marketing strategies for the hotel industry

Social media, a common socializing platform as most people know it for, will not stop growing in its importance as time goes by. It started just as a mere socializing platform that attracted many web-based socializing apps and websites that today have become very popular with the famous ones being Facebook, Twitter, and Instagram. With its rising popularity, it has also attracted other different uses that have shown tremendous benefits of utilization, the common ones being creating advertisements and marketing. Social media has proved to be quite useful for marketing, and many lines of different occupations have utilized it to market their products and services. Being that many companies have been using this platform, it’s then quite essential to learn and understand different tweaks to enable you to reach many willing clients compared to your competitors. Learning more about how social media marketing is entirely necessary for your business.

The hotel industry hasn’t been left out of utilizing social media. Hotel Marketing is one great website that hoteliers can utilize if they want to reach many clients. It has proved to be very beneficial to industries that deal with hospitality especially hotels. So why utilize social media? In this article, I’ll provide precise explanations of the strategies of better social-media marketing for the hotel industry.

 

Saturate SERPs with your brand-name

This is also known as search engine domination. SERPs, Search Engine Results Pages, are the results that003 appear when you search particular keywords. This is done by applying the correct keyword densities and the proper words that when a user searches any related information to your site, all results shown redirect to the same website. It comes as an advantage because search engines provide priority businesses that are relevant and connected to different social media. This prompts search engines to rank them better and make them appear as the initial search results.

 

Direct client-business relationship

Social media offers a platform that you can directly interact with the client one-on-one. You can engage with the client even privately, and this makes the clients feel very valued, and their needs met. It builds a lot of trust and provides a very useful form of doing business.

 

It’s the best platform to attract new users

002If there is any place to meet new people and make acquaintances easily and faster is the social media. A business gets to familiarize itself quickly with new users compared to other means and hence makes business to new clients commence much quicker. If you have a business and haven’t attempted social media marketing yet, try it out, and you’ll be amazed of the results.…

Top Services Offered by Digital Marketing Experts

Digital marketing is now the new trend that all businesses are running to. The strategies are not only innovative but have continuously delivered positive results. When a professional digital marketer handles the marketing operations, you can expect to tap the millions of potential buyers who are seeking for products information over the Internet. Thanks to technology, the Internet, and other technological capabilities have made this possible. So, what are the common services any business can get from these experts?

SEO services

SEOIf a business is running a website, they definitely require an SEO experts Like those from Cincinnati SEO to look at it from time to time. These experts work by applying various strategies t make sure that your business website ranks high on the popular search engines. They check the keywords arrangements and their impacts depending on the given algorithms.

Other factors that determine where it will rank includes the content, how often the content is updated, the media used and the overall user experience of your website. The beauty of using a professional is that they know where to tune at any given time.

Digital advertisement

Gone are the days when all reputable businesses were scrambling for a space on the print media. Today, even the small-scale businesses can afford to post a digital ad on various platforms. When we visit the web, we see all kinds of advertisements on the sides of the web pages. Further, the video advertisements on platforms like Youtube are becoming common by the day. When it comes to the use of digital ads, letting an expert handle it is the best option. They can assess the right spots where your ad will be most productive.

Social media advertisements

Do you know that you can post an ad on social media pages by yourself? However, professionals do not approach it like a layman. They go further to survey the best spots to post your adds. Apart from the paid ads on pages and walls with thousands of followers, they also manage your social pages and build loyal followers. These turn into leads and sales in most cases. According to reports, businesses with professionally run social media accounts have higher sales than those which do not.

Email and telephone marketing

marketingAs much as most people undermine this method, it is still productive when run by a professional digital marketer. It aims at directly contacting either loyal or potential client with marketing information you want them to know. Sometimes, it may be just to pass information that a new product has arrived. Experts check the preferences of loyal clients from the previous history and strategize on what to email, send a text message or just tell on the phone.

Web analytics

Understanding how your business website is performing is as crucial as making a sale. It is recommended that each business should use experts to get this data. They use various software and expertise to know the size of traffic that is visiting your website, which product is getting most and least attention as well as all other crucial details. With such knowledge, both the business owner and the whole marketing team and get a reference data for planning on digital marketing.…

Guide for choosing an SEO developing company

One of the most preferred methods of marketing in the recent past is the internet marketing. Many businesses have made available services and goods that they sell by advertising them on the internet. It is therefore advisable you create an excellent SEO which will enable your business to have a good internet presence. Creating an SEO is not such an easy task, and it’s for this reason that we recommend you get a perfect maryland seo company that will create an excellent SEO for your business. A good SEO will enable you to increase sales because you will have good internet presence hence will be quickly found by prospective buyers. In this article we take you through the various ways, you will be able to choose a good SEO developing company.

Check the company SEO

When you begin your search for a perfect SEO developing company, you should first check the SEOybvbcs of the developing company. This will assist you to significantly understand whether the company will be in a position to create the SEO that will be highly ranked on the internet. A well-ranked SEO will have your business accessed by potential buyers easily. If an SEO developing company has a poor SEO, it will not be in a position to develop your business SEO because it will not do miracles for your case.

Ask for referrals

You will also identify a good SEO developing company by asking for recommendations from the people who are close to you. They can be business partners who have well-developed SEOs for their businesses You can ask the individuals to refer you to the company that developed their SEO. Asking for referrals from friends and relatives will benefit you significantly because you will save time and resources you would use in the search for a good SEO developing company.

Look for reviews

trgdhhYou can also determine a good SEO company by reading the reviews that a prospective company has received from various previous customers. Reviews will show what the previous customers think and feel about the SEOs that the company developed for them. The reviews are in most cases positive or negative. Therefore you should consider hiring a company with many positive reviews because the reviews will be evidence that the company offers quality services.

Check on the pricing

On the other hand, you should check the prices offered by the company. You should choose an SEO company with prices that are within your budget. This will be beneficial to you because you will avoid being in debt and overstretching of resources…

SEO tips for online marketing

Search Engine Optimization (SEO) is one of the online marketing strategies that keep websites and blogs visible to a wide audience online. Visibility online translates into high traffic, which further spells an increase in sales volumes, as long as conversion rates are high. If you are developing an SEO strategy for your business, consider the following technical tips for online marketing.

SEO tips for online marketing

Stay ahead of the ever-changing SEO algorithm

As the SEO algorithm changes by the day, you should consider what every change portends for your SEO campaign. For instance, search engines such as Google are providing instant answers to customer search queries. With these instant answers, the search ends on the first page of the SERP. This may mean a reduction of traffic to your site. We also have voice search today, which means a lot to SEO. Most content created online is adapted to text search, and voice search may spell doom for most SEO campaigns. Linking was once the in-thing in SEO, but its value has diminished in the recent days. Search engines have imposed several rules and regulations on link building, discouraging SEO marketers from relying on it for SEO ranks. However, it still works, and the way to make it work for you is to stay ahead of the changes. Overall, what worked yesterday in SEO may not work today. There are several inefficiencies of market knowledge in SEO, and you can easily set the pace at the top as long as you are proactive and creative. Don’t concentrate on what works today. Focus on what will work tomorrow.

Don’t give up on link building

As noted above, the value of link building in SEO has greatly diminished. Gone are the times when linking and back-linking worked for everyone in SEO. There are better SEO strategies today, but link building still works big time. Indeed, it is bigger and better. But this is only for those who are ready to pay the price. You have to play by the rules of modern link building. It may be challenging, but don’t give up yet. Just be careful with the links whose anchor text you control, avoid sitewide links and focus on distributing links to the right audience, not just creating them. Consider the factors that influenced the value of links in the previous era, and still do today. Some of these factors include the location of the link on the web page, the relevance of the link, domain authority and editorial integrity. You should also consider internal versus external linking and follow versus no follow links. Indeed, if you stick to the modern rules of linking in SEO, you will achieve your objectives.

Control search engine crawlers appropriately

Search engine crawlers are some of the least understood concepts in SEO. Your SEO indexation and rankings depend on how you control web crawlers. There are three common robots whose control determines your SEO rank- Meta robots, robots.txt, and nofollow robots. These robots tell crawlers what to access and what to ignore. You should, therefore, be careful with the way you control them so that you do not block crawlers from accessing the content that you want to rank for.

You will realize that these tips are only useful to you once you have gone through the basic SEO tricks such as content marketing, debugging of the website, on-page and off-page SEO. They should come into the SEO picture once you get the basic ideas right.…

TurboMail Trac – Trac

Welcome to the TurboMail Project

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Please update your links as appropriate.
Table of Contents

Quick Example
Using Trac
What People are Saying
Who Uses TurboMail?
TurboMail is a TurboGears extension, meaning that it starts up and shuts down alongside any TurboGears applications you write, in the same way that visit tracking and identity do. TurboMail uses built-in Python modules for SMTP communication and MIME e-mail creation, but greatly simplifies these tasks by performing the grunt-work for you. Additionally, TurboMail is multi-threaded, allowing for single or batch enqueueing and background delivery of mail.

Quick Example

It is very, very easy to use TurboMail inside your TurboGears application. After configuring TurboMail (see the TurboMailGuide for details), the following will send mail:

import turbomail

# …

message = turbomail.Message(“from@example.com”, “to@example.com”, subject)
message.plain = “Hello world!”

turbomail.enqueue(message)
It’s just that easy.

Using Trac

Due to spam anonymous posting and ticket modification has been disabled. Please log in using the realuser account using the password nospammersplease. Sorry for the inconvenience.

What People are Saying

“I’ve used today TurboMail for the first time… It was quick to set up, and… it just works.”

— Nadav Samet

“There are people who don’t use TurboMail in their applications?”

— Richard Clark

“Experience with TurboMail was really great. Works very smothly without any hassles.”

— Sanjaya Kumar Patel

Who Uses TurboMail?

Oprius Software, an online hosted CRM and networking tool for marketing professionals.
Bodhi, a modular web-system that facilitates the process of publishing updates for Fedora-based software distributions. Currently used to push out all package updates for Fedora 7.
iMondo, a video classifieds site with a curious mascot.
simplename, a Web 2.0 domain registrar for New Zealand.
Swim Fitness Programs, a swim training website with statistics.
Red Spider, hosted CRM and invoicing solutions.
Gibe, a TurboGears blog engine.
gcollab, a site providing golbal collaboration services like tmail.
Tropics, Gathering place for book-lovers (in Chinese).
Download in other formats:

Plain Text
Trac Powered
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By Edgewall Software.

Visit the Trac open source project at
http://trac.edgewall.org/

Copyright © 2006-2007 Alice Dawn Bevan-McGregor.
All rights reserved unless otherwise noted.

Ohloh project report for TurboMail…